Cihan University - Erbil is committed to the highest level of professional standards and ethical values for its members, and these values represent the appropriate moral concept for Kurdistan Region in particular and Iraq in general.
These values are considered as criteria for evaluating the university's work and activities as it provides a higher education service to students in the region. Therefore, we realize that we do not only serve our university, but also work to serve the community in establishing, facilitating and implementing regulations that are form part of the university's marketing policy as it adopts the highest professional standards and ethical values implied by its responsibility.
University members are competent and capable to lead and assist the university in keeping explicit and implicit promises to clients.
The university recognizes that each marketing sub-discipline (for example, marketing research, digital marketing, direct marketing, and advertising) has its own ethical issues that require special policies and instructions. The university also encourages these groups to develop and improve the particular conduct for providing services to complement these ethical standards and values.
| TERM | DEFINITION |
| Moral rules | differ from normative ones of other kinds (such as rules or principles of law, etiquette, or clubs) in those moral rules or principles indicate what agents morally ought to do or are morally allowed to do, or what deserves moral praise and admiration. |
| Honesty | is a facet of moral character that connotes positive and virtuous attributes such as integrity, truthfulness, straightforwardness, including straightforwardness of conduct, along with the absence of lying, cheating, theft, etc. Honesty also involves being trustworthy, loyal, fair, and sincere. |
| Responsibility | is an ethical concept that refers to the fact that individuals and groups have morally based obligations and duties to others and to larger ethical and moral codes, standards, and traditions. |
| Fairness | is concerned with actions, processes, and consequences, that are morally right honourable, and equitable. In essence, the virtue of fairness establishes moral standards for decisions that affect others. |
| Respect | is the acknowledgment in attitude and conduct of the dignity of persons as ends in themselves. Respect for such beings is not only appropriate but also morally and unconditionally required: the status and worth of persons is such that they must always be respected. |
| Transparency | is an individual being honest with himself about the actions he is taking. Transparency is also the organization being upfront and visible about the actions it takes, and whether those actions are consistent with its values. |
| Moral values | are relative values that protect life and are respectful of the dual life value of self and others. The great moral values, such as truth, freedom, charity, etc., have one thing in common. When they are functioning correctly, they are life protecting or life enhancing for all. |
| ABBREVIATION | DEFINITION |
| AMA | American Marketing Association |
Moral rules
- Abide by all applicable laws and regulations.
- Enhancing trust in the marketing system. This means striving to achieve goodwill and fair treatment in order to contribute to the effectiveness of the mutual benefit process, and to work with credibility and transparency.
- Building relationships and enhancing consumer confidence in marketing integrity by affirming core values: honesty, responsibility, fairness, respect and transparency.
- Avoiding the confusing marketing techniques in marketing campaigns, including:
- False advertising: exaggerating the values and benefits of services.
- Fake reviews and certificates.
- Exaggerating advertising campaigns.
- Hiding incorrect information or data that affects the public’s decision to protect the brand image (the university).
Moral values
- Honesty - frankness in dealing with clients and stakeholders. To this end, we do the followings:
- Being honest at all situations and times.
- Creating a value to the consumer value via services provided by the university.
- Respecting promises and explicit and implicit commitments.
- Being responsible in making decisions and marketing strategies. This includes the followings:
- Developing the services and specializations that are needed by the labour market.
- Working to highlight the university’s role in serving the community.
- Fairness - by achieving a balance between the university and the service beneficiary through:
- Providing services clearly.
- Rejecting manipulation and methods of providing services that affect negatively the customer trust.
- Keeping confidentiality of customers’ information.
- Respect - taking into account the university’s affiliates background and appreciating all religious segments:
Avoiding dividing affiliates into groups based on (for example, gender, ethnicity, sexual or religious orientation).
- Understanding customers’ needs and working continuously to get customers’ satisfaction.
- Preserving the rights of others and their contributions when performing the duties assigned to them.
- Transparency - by not concealing information and having integrity in publishing marketing data. This is done by:
- Working hard to communicate clearly with all target groups.
- Accepting constructive criticism from clients and other stakeholders.
- Taking appropriate action regarding to risks related to the provision of services to the client.
- Not hiding any financial fees-related information from customers.
- Citizenship (community service) to fulfil economic, legal, charitable and societal responsibilities by:
- Working to protect the environment as implementing marketing campaigns.
• Serving the community "giving back" through voluntary and charitable work.