Cihan University-Erbil Launches Online Training Program for Al-Yasra Company Branch Managers
Within the framework of the ongoing collaboration and strategic partnership between the academic and private sectors, the second training course for branch managers of Al-Yasra General Trading and Food Company commenced on Sunday, July 5, 2026.
Organized by the Departments of Media and Business Administration at Cihan University-Erbil, the inaugural session was delivered by Assistant Lecturer Azwar Mahdi Qasim Agha. The session focused on ‘Leadership and Influential Skills in Branch Management and Development.’ It covered effective communication strategies with frontline staff to align organizational goals, strengthen coordination, and reduce operational gaps. The session also examined employee motivation and behavioral responses under sustained workplace pressure, offering practical strategies for managing challenges, reducing frustration, and improving productivity.
In another segment, Assistant Lecturer Azwar Mahdi highlighted the importance of fostering organizational discipline across branches, warehouses, and distribution networks, emphasizing that operational discipline directly reflects the company’s reputation and brand image.
The training course is part of a comprehensive 15-module strategic program designed to strengthen the company’s leadership and managerial capacities. Delivered virtually through digital platforms, the program brings together 10 branch managers and field supervisors. This initiative reaffirms Cihan University-Erbil’s commitment to bridging academic expertise with the practical needs of the labor market.
