A Seminar on marketing strategy for IKEA

A seminar was held under the title “Marketing Strategy for IKEA” by Assistant lecturer Sahar Jalal Fattah, explaining the marketing strategy of Ikea, an international home furnishing company that aims to create a better daily life at reasonable prices. However, IKEA reported in one of its international branches about a significant loss of revenue in 2011 attributed to many customer complaints. We have implemented Six Sigma’s DMAIC methodology aimed at renewing the current business process. SIPOC was used to define total flow, data collection and KANO model to measure and understand customer dissatisfaction, Pareto Chart to identify vital issues, Ishikawa diagram to analyze root causes, convergence graph for proposed improvements, Finally control schemes to monitor the operation carried out. The project succeeded in reducing the number of complaints from 333 to 43 complaints per month. The seminar was attended by  the staff of the department