Dr. Mahsa published a book titled (The Impact of Education on Consumer Behavior)

Dr. Mahsa Moshfeghyan from the department of Health Administration has recently published a new book entitled (The Impact of Education on Consumer Behavior)

Summary:

Todays consumers are more demanding for an increasing level of fun and variety. Anything that surrounds them for too long jades them. With the dawn of every fresh day these modern day customers demand for quality and healthy food that is offered as per their convenience and changing cultural needs. The survival of any food outlet or the industry is also highly dependent on them; their palate can either make or break the existence of these companies. This has wrought a great challenge on the marketers of the food industry who intentionally resort to unethical practices that had sourced many lively international debates on ethical and marketing practices of the food industry besides the intervention of regulatory authorities to implement necessary legislation wherever required to reduce the ill effects on the society. In this shows how the education has impact on consumer behavior.