Department of Media Organizes a Seminar on Public Relations Strategy and Corporate Image Management
On Wednesday, September 9, 2026, the Department of Media at Cihan University-Erbil, under the supervision of Assistant Lecturer Ahmed Jamal Hama Karim, organized a scientific seminar entitled “Public Relations Strategy and Corporate Image Management” at the Cihan Academy for Training and Development Hall, with the attendance of second- and fourth-stage students from the department.
The seminar was presented by Ms. Sarwa Hawrami from the Public Relations Department at Rudaw Media Network. At the outset, she highlighted the relationship between media and public relations (PR), describing them as two sides of the same coin that complement each other while fulfilling distinct roles and objectives. In this context, she outlined the fundamental differences between the two in terms of goals, control, target audiences, and outcomes, emphasizing that public relations is a two-way strategic communication process primarily aimed at building a long-term reputation and fostering mutual trust with the public.
In another part of the seminar, Ms. Sarwa Hawrami addressed the different types of public relations, including internal, community, governmental, external, investor, and digital public relations. She also discussed the essential steps for developing an effective strategy, beginning with situational analysis and the formulation of a unified message and extending to crisis management, social responsibility, and evaluation. Furthermore, she explained the importance of public relations for media institutions, particularly in networking, protecting the organization’s brand, and countering rumors and misinformation. In the final session, she focused on the professional competencies and personal qualities required of a successful public relations specialist. At the end of the seminar, the floor was opened for questions and discussion, allowing students to share their observations and receive insightful answers.
In recognition of her contribution and for sharing her professional expertise with the students, a certificate of appreciation was presented to Ms. Sarwa Hawrami by the supervising lecturer on behalf of the Head of the Media Department.
