On Monday, November 15th , 2021, the students of the second stage in the media department, accompanied by Dr. Goran Sabah Gafor, visited Analyzers Advertising Company in Erbil.
The company’s management welcomed this visit, and the students were received by the director of the technical department, Mr. Omar and Mrs. Jaida. In the beginning, the director of the technical department gave the students a digital lecture in which he talked about the field of advertising work, electronic marketing, and how to deal with customers wishing to make advertisements.
As well as displaying a set of samples of their advertising work, as well as clearly explaining the mechanism and method of advertising work in general and in the company in particular.
At the end of his speech, the students asked a set of questions related to advertising work, moreover, they participated in the conversation and answered the questions that the director of the technical department asked about the difference between advertising and marketing.
At the end of the visit, the company’s management presented a presentation to the students of the media department, which included the establishment of courses for the advertising industry, as well as the participation of students in the various activities organized by the company.
This field visit is an important aspect of the study methods used in the media department, as these visits work on applying the theoretical side of the advertising material and linking it to the field in the media labor market.