Conducting a workshop entitled ‘’Pink Marketing for Middle Eastern Women’’
The Department of Business Administration conducted a workshop on marketing from 26-27 / 2/2020 which was held in the VIP hall.
The first part of which was presented by Dr. Aram Hanna Masoudi entitled “Pink Marketing for Middle Eastern Women” and it focused on How to Design Pink Marketing Strategies for Middle Eastern Women under Community restrictions and how to develop them to overcome all obstacles.
As for the second part, it was explained by the Assistant Lectuer Bushra Ali Zainal, and it focused on social media marketing and how to design Ads in a way that attracts the users of the site and turns them into a real customer that achieves the buying process and increases the converting rate of the site surfers into real customers. The workshop ended with Dr. Haider Mahdi Saleh’s part, which discussed the cost of marketing as part of financial accounting that covers expenses for promoting factories, companies, products and services.